Viva Magenta is Pantone's Color of the Year for 2023 - SteveZ DesignZ

Viva Magenta is Pantone’s Color of the Year for 2023

Viva Magenta is Pantone’s Color of the Year for 2023 – this pink color is the color of the year from Pantone. #Pantone #VivaMagenta

Viva Magenta is Pantone’s Color of the Year for 2023

This Pantone color number is 18-1750 TCX and is called Viva Magenta. To me, this color is a dark version of plain magenta.

Viva Magenta is described as a “brave and fearless red shade” by freepik.com and Pantone adds this color is a pulsating color whose exuberance promotes a joyous and optimistic celebration. They also add that Viva Magenta is a balance between warm and cool. They also add this color is a hybrid color.

Viva Magenta’s organic origins hail from the cochineal beetle and being red, it is a celebration of life.

Viva Magenta Color Codes

Hex Code#BB2649
RGB Values(187, 38, 73)
CMYK Values(0%, 80%, 61%, 27%)
HSV/HSB Values(346°, 80%, 73%)

See 2022’s Color of the year, PANTONE 17-3938 Very Peri.

In 2022, I never used Very Peri in anything I printed or designed. I don’t see myself using Viva Magenta in 2023 either. I do not know how they pick these colors.


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Steve is graphic designer who works at a print shop. He has been in graphic design since high school and continued on to get an Associates of Applied Science degree in graphic design too. He has since worked mostly in advertising design for various newspapers and shoppers. He has also worked for a couple sign companies. He currently works at a print shop. Steve has over 30 lifetime years of graphic design.

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